About

Hi! I’m Wendy. Let me tell you why I love coaching moms like you on what to do to have time and money for what matters, so you can create a life you love.ashleystrongphotography_soulsistermastermind-271

To answer this question, it’s probably best I share with you a defining moment that brought me to where I am today – coaching moms like you (with no financial background) on how to create your own dream financial coaching business that gives you more time and money for your family and self-care.
 
That defining moment in my life happened in 2013.
 
A few months prior I was super stressed out trying to “Keep up with the Joneses,” overwhelmed out of my mind, living way out beyond my means and I was SCARED! I was scared to death thinking things like “Are we going to be homeless?” and “What’s going to happen to our family?” I realized I was financially, emotionally, spiritually and physically bankrupt.

Something had to change!

I went through classes and did a TON of inner work and my life completely transformed. I did a complete 180 in a very short amount of time. I had to totally change my mindset around money. Money was a tool I could use to leverage and create a life I loved. Money wasn’t something I should use and abuse to numb my stress, discontent and lack of fulfillment.

Year of transformation.

We went from negative savings the previous year to saving over $40,000 that year of transformation! I started to create my OWN version of the “American Dream” and living my life with wholeness and integrity. My overall happiness and joy for life returned. Now that I had money I realized I could actually do what I wanted to do with my life and spend more time with my family. I have a special needs son and I wanted to be able to give him and my younger daughter the time and attention they needed. I became passionate about financial empowerment and teaching others the things I had learned that made such a dramatic shift in my life. At the same time, I was sick of being a corporate monkey, tired of not spending time with my family and just working for the Man. That was another reason that motivated me to get into a good financial position: to save a significant emergency fund and start my business as a Financial Empowerment coach – even though I had no financial background. I’ll never forget the day I left my corporate job to do my business full-time. It was a HUGE turning point in my life because it was the beginning of me creating the life I wanted – having more time and flexibility to be there for my family and finally living my life on my own terms. I was able to volunteer at my kids’ school, drop them off and pick them up from school and spend quality time on a daily basis. Having a financial coaching business gave me the opportunity to have an impact on people’s lives while my kids were in school, so I could be there for them afterward. My marriage also improved because I was no longer giving sloppy seconds, thirds or really, forths to my husband. I also was able to have time to take care of my health and self-care for the first time in so long. I finally had time for a social life too! At the same time, while I was able to erase my “mommy guilt,” I saw other moms struggling between working and surviving or staying-at-home and feeling intellectually under stimulated and financially strapped. I also felt compassion as so many moms I knew struggled and failed trying MLM. My heart went out to moms who told me how “stuck” they felt. This is why I started my program to teach moms like you how to start your own financial coaching business (with no financial background), so you can have more time and money for what matters and a business and life you love. Since starting this program, it has been amazing seeing moms starting their own financial coaching businesses, feeling empowered and living life on their own terms.

 
Do You Need to Have A Financial Background to Become A Financial Coach? No, I had an IT background before I became a financial coach. A financial coach is not a financial advisor and does not advise on investments and therefore does not require a license. A financial coach specializes in helping clients get on a workable budget, pay off debt, save money and build wealth. Of course, having a passion for personal finance and the ability to manage your own household finances is strongly encouraged. Are Moms Good Entrepreneurs? Yes, yes and yes! Moms are who amazing at meeting people’s needs, which is exactly what a successful business does! Moms will also do whatever it takes to be the best they can be for their families. My program is catered to busy moms like you want to have the life you deserve. Don’t You Need A Lot of Money To Start Your Own Business? No. Although some time and money investment is required, contrary to popular belief, you don’t need to take out large loans to start your own business. My program teaches you how to get clients from scratch, so you can use that money to pay yourself and invest back into your business. Doesn’t It Take A Lot of Time To Have Your Own Business? There is a time-commitment, but I teach you how to run a business on a part-time schedule. I work with clients who spend about an hour a day on starting their own business while they are working a full-time job. Having a coach who can advise you on what to focus on, helps tremendously, so you can focus your time and energy best. Isn’t It Super Hard To Have Your Own Business? If you have no experience and guidance, it is. My program is designed to give you the steps you need to start, build and grow your business step-by-step into bite-size chunks, so you don’t feel overwhelmed. Will People Pay Someone to Help Them With Their Finances? Yes. 70% of Americans are living paycheck to paycheck. That’s about 210 million people who are struggling with their finances, feeling stressed and overwhelmed and in most cases they have no idea how to get out of it. As a personal trainer helps people get into shape, financial coaches empower people with their money, helping to reduce stress and anxiety. Logically, people understand having someone trained to be a financial coach who will hold them accountable is a valuable service. I also work with you to determine your niche, so that you can help those who most desire a need for your services.

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